Frequently Asked Questions

What does Hengst Consulting specialize in?

Hengst Consulting specializes in custom digital solutions for real estate professionals. Our services include unique website design, online marketing, web development, graphic design, real estate photography and video, and concierge-level support that helps agents and brokerages stand out and grow.


Who are your typical clients?

Our clients are primarily real estate agents, luxury property specialists, brokerages, and real estate teams, especially in competitive and densely populated markets such as Los Angeles, Miami, New York, and Houston.

We work with both individual top producers and larger real estate groups, particularly those who want to differentiate themselves from competitors and view their digital presence as a strategic investment rather than just another business expense.


How long have you been in business?

We have been helping real estate professionals with digital marketing and web solutions for over 18 years, delivering custom, results-driven work tailored to the industry.


Do you use templates for websites, or are they fully custom?

Everything we build is fully custom. We go far beyond standard WordPress templates to create unique, branded websites that reflect your personality, style, and market position.

While we do offer pre-built options for clients who prefer faster solutions, our core identity is building websites from scratch to ensure complete uniqueness and flexibility.


What platforms do you build websites on?

We build websites primarily on WordPress, one of the most powerful and flexible publishing platforms available.

Our developers heavily customize it using advanced CSS, UX/UI design expertise, and tailored functionality to create high-performance real estate websites.


What kind of online marketing services do you provide for real estate?

We offer a range of technology-driven marketing strategies tailored for real estate, including:

  • Pay-per-click (PPC) advertising
  • Social media management
  • Search engine optimization (SEO)
  • AIM marketing strategies
  • Content creation and blogging
  • Lead generation campaigns
  • Full digital marketing campaigns designed for real estate growth

Do you offer real estate photography and video services?

Yes. We provide professional real estate photography and video production, including property tours and lifestyle-focused visuals designed to make listings stand out and attract more potential buyers.


What is the “concierge experience” you mention?

Our concierge experience is our signature service approach.

Clients receive personalized, attentive support with direct communication, proactive service, and a commitment to going above and beyond throughout the project and beyond.


How long does it typically take to build a custom website?

Most custom real estate websites take approximately 6–12 weeks from kickoff to launch.

This includes the full process of design, development, content integration, testing, and revisions.


Do you handle ongoing website maintenance and updates?

Yes. We offer website maintenance packages that include:

  • Security updates
  • Website backups
  • Speed optimization
  • Content updates
  • Ongoing technical support

This allows you to focus on your real estate business while we keep your website running smoothly.


What results can I expect from your marketing services?

While results depend on factors such as market conditions and marketing budget, our clients typically experience:

  • Increased leads
  • Greater online visibility
  • Stronger personal branding
  • Higher engagement on listings and social media
  • Improved overall sales performance

Do you work with clients outside of the United States?

While many of our clients are based in the United States, we work with real estate professionals nationwide and occasionally internationally when projects align with our expertise.


How much does a custom website cost?

Pricing varies depending on the scope, features, and services required.

We provide detailed proposals after an initial consultation so we can fully understand your goals and provide accurate pricing.


What is included in your graphic design services?

Our graphic design services include:

  • Logo creation
  • Social media branding
  • Icons and digital assets
  • Print materials
  • Video graphics
  • Business cards
  • Listing collateral

Everything is designed to build a cohesive and professional brand identity.


Can you redesign or update my existing website?

Yes. We frequently redesign and modernize existing websites to improve:

  • Design and branding
  • UX/UI experience
  • Website performance and speed
  • Lead capture functionality
  • Overall marketing effectiveness

Do you provide content creation?

Yes. We provide professional content creation, including:

  • Website copywriting
  • Blog posts
  • Property descriptions
  • SEO-optimized marketing content

Our content is designed to improve engagement and search engine visibility.


How do we get started working together?

Simply fill out the contact form on our website or reach out directly.

We will schedule a discovery call to learn about your goals, review your current setup, and prepare a tailored proposal based on your needs.


Do you offer packages or is everything à la carte?

We offer both flexible à la carte services and bundled packages, such as:

  • Website + marketing packages
  • Website + photography packages
  • Full digital branding packages

Everything is customized to fit your specific business goals.


What makes Hengst Consulting different from other agencies?

What sets us apart includes:

  • 18+ years of real estate industry experience
  • Fully custom, non-templated websites
  • Concierge-level personal service
  • Strong focus on luxury real estate markets
  • A proven track record working with top agents and brokerages

Do you have recommendations for CRMs, IDX vendors, CMA tools, or AI tools for real estate?

Yes. We maintain relationships with many trusted third-party vendors across the real estate industry.

Our philosophy is to be the best front-end solution for our clients, while allowing them to integrate the best-in-class backend tools available, rather than trying to provide every service ourselves.